Category Archives: IT

The value of offline marketing

Posted on by gianniponzi

While online marketing is all the rage, today’s post brought with it a little surprise, which a) pleased me very much and b) reinforced my thoughts that offline marketing is still VERY important.

Today’s gift from Blacknight is the above keyring, promoting .eu domains.

While I don’t have that many, I was happy to be acknowledged by Blacknight (happy customer) and immediately started wondering which .eu domain I could register (a happy, BUYING customer).

Still think offline marketing isn’t worth it ??

Apple OS 4

Posted on by gianniponzi

In about 1hr, Apple will be uncovering  OS 4.

It’s taken quite a few people by surprise, coming so soon after the iPad launch and while there’s isn’t as much hype as for the iPad, I wonder if this isn’t just part of the plan.

Relatively “low key” and (hopefully) presenting something that will, to use a US expression, knock them out of the park.

Some people are guessing at multitasking, garbage collection, radio etc.

Me?  I just want a pause feature for when I’m taking video ;-0

Well, ok and a few more things….

Addicted to domains

Posted on by gianniponzi

Some people do drugs, others gamble. It seems my vice is domains.

The formers are both expensive (not to mention unhealthy).

Domains?

Domains are harmless. Teeny, tiny, innocuous textual pointers. Or so SOME people would lead you to believe.

“Don’t forget about our cool .biz offer.”

“You really should be registering a .me, EVERYONE is doing it!”

” How else will people find you ?”

That is how they go me this time…. a .me

I seem to be collecting them more frequently and in larger numbers. Why? I see something on the net and I think; “that could work here”, and duly forget to implement it. Sometimes I just like the sound of the domain.

So, while I tend to “blame” Blacknight for their Twitter / Facebook campaigns, in the end it’s all up to .me