As a lot of you will know, I recently became involved in a really exciting new Company called Ad Dynamo. My “job” is to make sure it grows in Ireland and that our clients a amazingly happy with the service.

With this in mind I’m leveraging (sorry, I have to use at least one buzzword per post ;-) ) all of my business contacts and looking for new ones.

In the best possible way for all parties, I hope!

I’ve recently been trying to decide on who I approach and with this in mind I’d like to share a thought I had.

Choose CAREFULLY. Yep, pretty obvious :-)

While a possible partner might look incredibly attractive, never forget what YOUR core values are and make sure you compare them to THEIR values and make sure they share at least some of yours.

In the end they are in business to promote THEIR services so your priorities will always be further down the list.

If you share common values, the risk of your company being incorrectly sold, should be decreased.

Lastly, if you were hoping for some scandalous accusations, sorry to disappoint you. :-)